Position title
Head, Marketing Manager
Description

The Head of Marketing is responsible for driving marketing strategy, tactics, campaigns, and programs to produce topline results that raise brand awareness, recognition, and loyalty for the company and the broader solution offerings. This position is tasked with demand generation and marketing funnel optimization using brand, advertising, creative, digital, field, and channel marketing. The Marketing Leader shapes and directs the company’s go-to-market vision and works cross-functionally to ensure the right mix of offerings, positioning, and price. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company’s sales, growth and profitability objectives while ensuring consistent global marketing messaging and positioning that is consistent with the corporate direction.

Responsibilities
  • Spearhead the planning, development, and execution of the organization’s marketing strategy and go-to-market vision
  • Oversee the implementation of all marketing strategies over the full marketing lifecycle, inclusive of campaign and program design, execution, monitoring, optimization, and analysis
  • Deep demand generation focus to strategically grow a customer base and maximizing online revenue generation opportunities across multiple channels
  • Increase sales revenue through traditional and digital marketing activities including creative design, content creation and management, marketing automation, customer and campaign analytics, e-commerce, and web, search, email, social and mobile marketing.
  • Manage the “voice of the customer”
  • Ability to monitor and interpret competitive research to inform product and services adjustments, as well as opportunity identification
  • Ensure marketing KPIs align with and support both organizational and operational objectives
  • Prioritize and manage marketing budgets to ensure maximum ROI
  • Lead and mentor a high-performing, highly-collaborative marketing team across multiple functions: brand, digital, social media and creative, channel and field marketing, advertising and PR
Qualifications
  • Successful track record building and managing multi-functional marketing teams. Ability to motivate and inspire marketing team members
  • Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities
  • Ability to network and effectively leverage professional contacts
  • Drives the daily execution and enhancement of the company’s overall marketing strategy.
  • Delivers measurable results within a defined budget

Certifications

  • 8+ plus years B2B marketing experience; previous senior management or executive positions in technology and/or related industries
  • Highly collaborative leader with 5+ years of people management experience
  • International marketing experience is preferred

Project Experience Types/Qualities

  • Industry/vertical marketing expertise
  • Action-orientation, with the desire and ability to get things done
  • Strong sense of urgency
  • Effective collaboration and influencing capabilities

Technologies

  • Exceptional knowledge of marketing principles, techniques, technologies, and platforms
  • Working knowledge of marketing automation, SEO, social and content management tools
  • Deep understanding of CRM and lead management tools (HubSpot, Pardot, Adobe Marketo, etc.)
Employment Type
Full-time
Job Location
Accra, Ghana
Working Hours
8:30-5:30
Date posted
September 5, 2021
Valid through
October 20, 2021
Close modal window

Position: Head, Marketing Manager

Thank you for submitting your application. Only Shortlisted Candidates will be contacted