AXXEND
Careers
Committed To Value, Committed To You. Delivering Excellence with Technology
Full Time, Accra
Why Work At AXXEND CORP?
We are on a mission to provide the business automated solutions for our customers. We achieve this by having a rockstar team. We always on the look out for the most passionate people to help take us to the next level.
Description
The Content Marketer is pivotal to generating inbound leads through writing authoritative, thought-leadership content. This position is responsible for strategizing and executing content creation and delivery, tracking metrics that influence content strategy, and collaborating with both technical and subject matter specialists to produce relevant content that engages the emotions of their target audiences. This person must be an exemplary writer who can clearly communicate their company’s tone and mission with a clean, concise copy. The Content Marketer must know how to effectively communicate to an online audience and is responsible for producing blogs, ebooks, whitepapers, infographics, guides, and articles, as well as audio and video content.
Responsibilities
- Deep understanding of, and ability to, strategize and execute content creation and delivery
- Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution
- Knowledge of inbound content best practices and all business-relevant social media channels and/or platforms
- Experience driving inbound traffic, prospect/customer engagement, and qualified lead generation
- Ability to work with, and produce compelling content for, sales to improve lead quality and with support to improve customer retention
- Ability to drive collaboration, planning, and measurement of inbound campaigns and programs across internal stakeholder groups
- Ability to build and manage a rich content/editorial calendar that attracts a qualified audience to defined digital properties (inclusive of blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Ability to optimize marketing automation and lead nurture processes across digital and social channels
- Clear understanding of, and experience tracking, metrics that influence content strategy to ensure optimal ROI
- Excellent writing and editing skills
- Experience with editorial governance over brand voice and style.
Qualifications
- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan that addresses primary business objectives at the lowest possible cost
- Strong project management skills with the ability to lead all stages of content development from ideation through execution and implementation
- Ability to deliver measurable results across multiple channels relating to increased engagement, lead generation and sales execution
- Strong understanding of SEO and Google Analytics to optimize content creation
- Ability to engage and maintain connections with social audiences
- Editorial mindset with an ability to predict audience preferences and buyer behaviors
Certification
- BA/BS or equivalent working experience
- 3+ plus years B2B marketing experience preferably in technology and/or related industries
- Best practices around digital, social, inbound, and supporting mar-tech, as well as content creation and consumption patterns
Project Experience Type/Quality
- Industry/vertical experience
- Excellent communicator, storyteller extraordinaire, and creative thinker
- Digital expertise
Technologies
- Expertise in marketing and social media automation platforms and content management tools such as WordPress, as well as email marketing tools such as Constant Contact and MailChimp
- Understanding of SEO, keywords, and Google analytics
- Working knowledge of Microsoft Office 365 and related productivity apps, with deep knowledge of CRM and Lead Management tools (HubSpot, Pardot, Adobe Marketo, etc.)