AXXEND

Careers

Committed To Value, Committed To You. Delivering Excellence with Technology

DIGITAL MARKETER
Full Time, Accra


    Working Hours
    8:30am – 5:30pm

    Date Posted
    September 5, 2021

    Valid Through
    October 20, 2021

    Read About
    Why Work At AXXEND CORP?

    We are on a mission to provide the business automated solutions for our customers. We achieve this by having a rockstar team. We always on the look out for the most passionate people to help take us to the next level.

    Description

    The Head of Marketing is responsible for driving marketing strategy, tactics, campaigns, and programs to produce topline results that raise brand awareness, recognition, and loyalty for the company and the broader solution offerings. This position is tasked with demand generation and marketing funnel optimization using brand, advertising, creative, digital, field, and channel marketing. The Marketing Leader shapes and directs the company’s go-to-market vision and works cross-functionally to ensure the right mix of offerings, positioning, and price. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company’s sales, growth and profitability objectives while ensuring consistent global marketing messaging and positioning that is consistent with the corporate direction.

    Responsibilities

    Spearhead the planning, development, and execution of the organization’s marketing strategy and go-to-market vision Oversee the implementation of all marketing strategies over the full marketing lifecycle, inclusive of campaign and program design, execution, monitoring, optimization, and analysis Deep demand generation focus to strategically grow a customer base and maximizing online revenue generation opportunities across multiple channels Increase sales revenue through traditional and digital marketing activities including creative design, content creation and management, marketing automation, customer and campaign analytics, e-commerce, and web, search, email, social and mobile marketing. Manage the “voice of the customer” Ability to monitor and interpret competitive research to inform product and services adjustments, as well as opportunity identification Ensure marketing KPIs align with and support both organizational and operational objectives Prioritize and manage marketing budgets to ensure maximum ROI Lead and mentor a high-performing, highly-collaborative marketing team across multiple functions: brand, digital, social media and creative, channel and field marketing, advertising and PR.

    Qualifications

    Successful track record building and managing multi-functional marketing teams. Ability to motivate and inspire marketing team members Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities Ability to network and effectively leverage professional contacts Drives the daily execution and enhancement of the company’s overall marketing strategy. Delivers measurable results within a defined budget

    Certification

    8+ plus years B2B marketing experience; previous senior management or executive positions in technology and/or related industries Highly collaborative leader with 5+ years of people management experience International marketing experience is preferred

    Project Experience Type/Quality

    Industry/vertical marketing expertise Action-orientation, with the desire and ability to get things done Strong sense of urgency Effective collaboration and influencing capabilities

    Technologies

    Exceptional knowledge of marketing principles, techniques, technologies, and platforms Working knowledge of marketing automation, SEO, social and content management tools Deep understanding of CRM and lead management tools (HubSpot, Pardot, Adobe Marketo, etc.)